KBank has launched KONCIERGE+, the first fully integrated platform designed to support the hotel business in increasing revenue and reducing costs. This innovative solution makes hotel management technology more accessible by offering a comprehensive suite of solutions, including a room management system, sales channel and pricing management, plus customer experience management. Beyond streamlining operations, KONCIERGE+ helps hotel operators enhance their competitiveness and capitalize on Thailand’s thriving tourism industry. As one of the world’s top travel destinations, Thailand is expected to welcome 37.5 million international tourists in 2025.
Mr. Pipit Aneaknithi, KBank President, said, “Travel-related businesses play a vital role in the country’s economy, as the number of international tourist arrivals is set to increase steadily. In 2025, receipts from foreign tourists are expected to total 1.78 trillion Baht. In 2024, total spending on accommodation among both domestic and international travelers reached approximately 950 billion baht, with the majority spent on large hotels, while only 37 percent went to medium and small-sized hotels. Over the years, KBank has consistently supported the tourism sector through financial solutions, sales channels for vouchers, and promotional efforts. The Bank is taking this support further by helping hotel operators gain easier access to technology and enhance their competitiveness through KONCIERGE+, which is being launched today. It is the first all-in-one platform designed specifically for the hotel business. Hotel operators using KONCIERGE+ will benefit from seamless access to cutting-edge management technology, allowing them to save time searching for data, reduce costs, and increase revenue through more efficient operations.”
Mr. Thienprasit Chaiyapatranun, President of the Thai Hotels Association, added that the tourism industry has significant growth potential. There are presently more than 16,000 hotels in Thailand. However, several challenges hinder their growth, including: 1) Marketing and pricing strategies that fail to respond to prevailing conditions; 2) A lack of marketing efforts to establish a brand image; 3) An increase in tourist demand after the pandemic, but with fewer staff members, leading to labor shortages which may impact service efficiency; and 4) Limited access to technology, resulting in less effective management. With the launch of KONCIERGE+ today, the Thai Hotels Association is pleased that KBank recognizes the importance of the hotel industry. This platform offers an alternative for hotels to strengthen their business operations. More importantly, it is a Thai-developed platform. The Thai Hotels Association strongly supports hotels in accessing technologies to enhance their competitiveness, reduce costs, promote a positive brand image, and improve service efficiency – especially given the current labor shortage.
KONCIERGE+, the first platform that integrates comprehensive hotel business management solutions, is designed to help reduce costs, increase revenue, and enhance competitiveness for SME hotels. The platform offers the following solutions:
The basic management system includes:- The property management system to enhance the efficiency of such management, including checking the number of available rooms and tracking guest check-in and check-out times.
- The internal management system or team management system, covering tasks such as cleaning and maintenance. This is to ensure that various operations remain intact, such as task assignment, tracking and inspection, thereby enhancing internal communication efficiency.
The sales management system includes:- The channel management system to help hotels efficiently manage their sales channels through online travel agencies (OTAs).
- Digital marketing tools to assist hotels in related efforts, thus helping reduce reliance on OTAs.
- The revenue management system, with AI to calculate and adjust room prices automatically, maximizing hotel profitability.
- The competitor rate comparison system to help hotel managers monitor competitors’ rates and set appropriate pricing strategies.
The customer experience management system includes:- An AI chatbot to help enhance customer service efficiency by instantly responding to customer inquiries.
- Loyalty program guest service to track and help increase customer reviews across various channels for service quality improvement.
Mr. Pipit said in closing that the overall tourism industry shows bright prospects, but SME hotel businesses continue to face numerous challenges. The Bank hopes that by incorporating technology to assist in hotel management through KONCIERGE+, such SME businesses will be able to seize more business opportunities, reduce costs, increase revenue, and enhance profitability, leading to stable and sustainable growth.
For hotel businesses interested in using the KONCIERGE+ service, more details and registration are available at www.konciergeplus.com. For further inquiries, please contact konciergeplus@kasikornbank.com or the K-Contact Center at 02-8888888.